𝕏 Advertising is changing completely in a better way

Grok now powers 𝕏 ads and match advertising to people who would want to purchase the product

This is a game changer if you are a business or a brand and want to drive an actual traffic to your site

Grok ingests “everything we know about the user” public engagement on 𝕏, who is followed, website visits, and much more, but only from public information

𝕏 is also improving a better ad experience by rolling out new incentives for advertisers to create high quality ads that are more aesthetically pleasing, clean and minimal clutter

Ads that look great and provide a quality experience will get better reach

𝕏 offers flexible safety levels for brands, from maximum sensitivity to moderate, and even no-holds-barred options, allowing advertisers to choose the balance of sensitivity and cost that fits their campaign goals

Grok has a contextual understanding and can maintain 100% brand safety or extremely close to that

𝕏 delivers industry-leading brand safety at 99.97% and brand suitability at 97–98%, this is verified by independent third-party measurement companies

Retailers of any size, from Amazon to small businesses, can now use a dedicated API to upload their entire catalog no matter how large and instantly generate ads for every product automatically with Grok and show them to right users

Advertisers can now choose between a single product ad, a carousel, or a collection ad featuring a hero product plus a mini-carousel. Single product ads will be prioritized, for more focused experience

𝕏 is also implementing a brand feedback loop to understand and improve which products to show to which users

Soon, X will offer seamless one-click purchases with X Money, letting users buy directly on the platform transforming X into an “everything app”

𝕏 will rewards ads with high-quality, engaging landing pages. The more time users spend on your site after clicking, the more your ad is prioritized

better ads make X better for everyone

𝕏 ads are the best way to drive growth to your business